Marketing, growth & AI insights

A new take on customer acquisition.

Acquisition, SEO, advertising, AI: our practical advice for winning more customers.

July 6, 20267 min

How to Appear on Google Maps (and Rank Well) in 2026

Create and verify your Google Business Profile, understand the 3 ranking factors, and boost your visibility on Google Maps.

Google Listing Suspended: Why It Happens and How to Get It Back

Google listing suspended? Common causes, the reinstatement process, and mistakes to avoid so you can recover your profile fast.

How to Optimize Your Google My Business Listing in 2026

The practical guide to optimizing your Google My Business listing in 2026: categories, photos, reviews, Posts, Q&A, and consistency.

How to Create a Google Business Profile Listing in 2026 (Step by Step)

Step-by-step guide to creating a Google Business Profile listing in 2026: account setup, verification, categories, info, and photos.

AI Social Selling: Selling on LinkedIn in 2026

AI social selling combines human trust with AI tools to sell on LinkedIn in 2026. What works, the pitfalls, and the right mix.

Google Business Photos: Which Ones, and How Many, in 2026?

Which photos to put on your Google Business listing, how many, and how often: the practical guide to more clicks.

Waterfall Enrichment: Maximizing Your Contact Data

Waterfall enrichment queries multiple data providers in a cascade to find emails and phone numbers. The concept, tools, ROI, and limits.

#growth#automatisation

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Comparison diagram: mass prospecting vs. ABM for small businesses (account-based marketing)

Growth & Strategy

July 5, 20267 min

ABM for Small Businesses: Is Account-Based Marketing Within Reach?

Light ABM for small businesses is highly profitable: target a short list of strategic accounts and personalize heavily. The complete method.

B2B WhatsApp Prospecting: Good or Bad Idea in 2026?

B2B WhatsApp prospecting is highly engaging but intrusive: when to use it, when to avoid it, and 2026 best practices.

AI Phone Prospecting: Where Do We Stand in 2026?

AI phone prospecting in 2026: what AI actually changes (prep, targeting, coaching) and the limits of autonomous voice agents in B2B.

Local SEO Agency Pricing in 2026

How much does a local SEO agency cost in 2026? Price ranges, billing models, and criteria for judging value for money.

Getting Google Reviews in 2026: Method and Pitfalls to Avoid

How to get more Google reviews in 2026: ask at the right time, make it easy, respond to everyone. Methods and prohibited practices.

B2B Intent Data: How Do You Know Who's Ready to Buy?

Intent data reveal which accounts are showing buying signals. Types, sources, tools, GDPR: the guide to prioritizing your prospecting.

Email Warmup in 2026: Why and How to Warm Up a Domain

Email warmup guide: warm up a domain in 2-4 weeks to avoid spam filters and run a successful cold email campaign.

#growth#automatisation

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Diagram of how Clay works for prospecting: spreadsheet, waterfall enrichment, and AI

Acquisition

July 5, 20267 min

Clay for Prospecting: What Is It and How Do You Use It?

Clay for prospecting: understand the tool, its use cases (waterfall, scoring, AI), who it's for, and how to get started.

#automatisation#growth

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Steps of a Sales Navigator prospecting workflow, from filtered search to personalized message

Acquisition

July 5, 20267 min

Sales Navigator for Prospecting: The 2026 Usage Guide

A practical guide to using Sales Navigator for prospecting: filters, Boolean searches, lead lists, and buying signals.

B2B Email Prospecting: When and How to Use It in 2026?

Email remains the most scalable B2B prospecting channel for reaching decision-makers. Strengths, limitations, and best practices for 2026.

Apollo vs. Lusha vs. Kaspr: Which B2B Data Enrichment Tool in 2026?

Apollo vs. Lusha vs. Kaspr compared in 2026: data coverage, email/mobile quality, pricing, GDPR, and the right choice for your profile.

#growth#automatisation

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Comparison for managing Google Ads yourself vs. with an agency

Acquisition

July 5, 20267 min

Managing Google Ads Yourself or Hiring an Agency: How to Decide?

DIY or Google Ads agency? Real cost, hidden time, tipping points: honest criteria to decide based on your budget and industry.

Warm Outbound: Why It Outperforms Cold Outreach in 2026

Warm outbound targets prospects who already know you. Here's why it beats cold outreach and how to put it into practice.

Signal-Based Selling: Reaching Out at the Right Moment, Not at Random

Signal-based selling triggers outreach from an intent signal rather than a static list: types of signals, sources, and messaging.

Allbound: Merging Inbound and Outbound (2026 Guide)

Allbound combines inbound and outbound into a single system. Definition, SMB implementation method, and mistakes to avoid in 2026.

Best Automated Prospecting Tools in 2026: The Guide by Category

The 2026 comparison of the best automated prospecting tools, organized by need: multichannel, enrichment, cold email, orchestration, and AI SDR.

#automatisation#growth

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Multichannel LinkedIn + email sequence: the key stages of a prospecting campaign

Acquisition

July 5, 20267 min

Multichannel LinkedIn + Email Sequence: The 2026 Guide

Building a multichannel LinkedIn + email sequence that converts: timing, day-by-day sequence, mistakes to avoid, and automation.

#growth#automatisation

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Comparison diagram of human SDR vs. AI SDR on cost, volume, and personalization

AI & Automation

July 5, 20267 min

AI SDR: What Is an AI SDR in 2026 (and Its Limits)?

An AI SDR automates outbound prospecting. What it does, what it misses, realistic results, and when to adopt one in 2026.

Lemlist vs. Waalaxy vs. La Growth Machine: Which to Choose in 2026?

An honest 2026 comparison of Lemlist, Waalaxy, and La Growth Machine: strengths, weaknesses, pricing, and ideal profile for each tool.

#automatisation#growth

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Minimum Google Ads budget by industry in 2026, bar chart

Acquisition

July 5, 20266 min

Minimum Google Ads Budget in 2026: How Much Should You Plan For?

Minimum Google Ads budget in 2026: a realistic floor of €500 to €1,000/month, comfortable from €1,500. The calculation logic and figures by industry.

Google Ads Agency Pricing in 2026: The Real Rates (Flat Fee, %, Hybrid)

Flat fee, percentage of spend, or hybrid model: a clear breakdown of Google Ads agency pricing in 2026, with real ranges by profile and pitfalls to avoid.

Cold Email and LinkedIn Response Rates: 2026 Benchmarks

2026 benchmarks: 1-5% response rates for cold email, 10-25% on LinkedIn, 15-30% for multichannel. Step-by-step reference figures, good/bad thresholds, and what actually drives the numbers.

LinkedIn Premium or Sales Navigator for Prospecting? The 2026 Comparison

For prospecting, Sales Navigator wins hands down: its advanced search filters are the foundation of solid targeting. Premium Business serves a different purpose. The full comparison of features, pricing, and use cases.

How Many LinkedIn Messages Per Day Before You Get Banned? 2026 Limits

Safe 2026 limits: 20-30 invitations and 30-50 messages per day, spread across the day, with a gradual ramp-up. Detailed quotas, warning signs, and how to protect your account.

#growth#automatisation

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LinkedIn prospecting in 2026: what still works

Acquisition

July 5, 20266 min

Does LinkedIn Prospecting Still Work in 2026?

Yes, LinkedIn prospecting still works in 2026, it's even the B2B channel with the best reply rate. But 2020-style tactics are dead. What's changed, what still works, backed by numbers.

Buying an Email List: Is It Legal? (And Why It's Almost Always a Bad Idea)

Buying a B2B email list isn't illegal in itself, but you inherit the GDPR liability for the file, and 9 times out of 10 it wrecks your deliverability. The rules, the risks, and the alternative.

Is Cold Email Legal in France? What GDPR Says (2026)

Yes, cold email is legal in France for B2B, without prior consent, under three conditions set by the CNIL. In B2C, it's banned without opt-in. The exact rules, risks, and best practices.

Why Your LinkedIn Messages Get No Reply (and How to Fix It)

Your LinkedIn messages keep going unanswered for 7 classic reasons: fuzzy targeting, pitching too soon, a message that's all about you, a neglected profile, no follow-up... A cause-by-cause diagnosis, with the fixes.

Automated Prospecting: The Complete 2026 Guide (LinkedIn + Email + AI)

Automated prospecting means reaching out to hundreds of targeted decision-makers every month via LinkedIn and email, with personalized messages sent and followed up automatically. Method, costs, tools, and limitations: the complete guide.

#automatisation#ia#growth

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Guide to B2B cold email: deliverability and copywriting

Acquisition

July 3, 20269 min

Cold Email: The Complete 2026 Guide (Deliverability, Messaging, Legality)

Cold email means emailing professionals who don't know you yet. It's legal in B2B, highly profitable at scale, but technically unforgiving — deliverability, copywriting, and data protection rules, all covered in this guide.

#growth#automatisation

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B2B LinkedIn prospecting method for 2026

Acquisition

July 3, 20269 min

LinkedIn Prospecting: The Complete 2026 Method (Targeting, Messaging, Quotas)

LinkedIn prospecting means reaching your ideal clients directly where they're active, with 10 to 25% reply rates when done right. Targeting, messaging, quotas, and automation: the complete method.

#growth#automatisation

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Choosing a B2B prospecting agency in 2026

Acquisition

July 2, 20268 min

B2B Prospecting Agency: How to Choose the Right One in 2026 (Criteria and Pitfalls)

A B2B prospecting agency builds and runs your meeting-generation machine: targeting, messaging, sending, follow-ups. Pricing models, selection criteria, and pitfalls to avoid before you sign.

How Much Does B2B Lead Generation Cost in 2026? Real Prices by Channel

Generating B2B leads costs anywhere from €100/month (solo tools) to €5,000/month (a dedicated salesperson). Prices by approach, cost per lead by channel, and the method for calculating your break-even point.

How Many Leads Should You Expect From a LinkedIn Campaign? Realistic 2026 Numbers

For 1,000 prospects contacted on LinkedIn (+ email), expect 20-40 conversations and 5-15 qualified meetings a month. The complete funnel, step by step, and what makes the numbers vary.

In-House SDR or Prospecting Agency: The Honest 2026 Comparison

A salaried SDR costs €3,700 to €5,000 a month fully loaded, an agency €500 to €2,000. But the real comparison comes down to ramp-up time, risk, and skill: the full head-to-head, line by line.

Best Lead Generation Agency: The Comparison Framework for 2026

There's no such thing as a "best agency" in the abstract: there's the best one for your situation. A 7-criteria evaluation framework, the types of providers out there, and the questions to ask before signing.

#growth

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